Real-Time | Strategic | Guiding Principles for Better Data Visual Storytelling

Learn the five steps to creating impactful data visualizations and reporting in ServiceNow.

In a detailed session led by Robert Jan Barmentloo, Senior Platform Product Manager at ServiceNow, the focus was on improving data visualization and reporting. The session titled "Build Better Reporting: The Five Steps to Data Visual Happiness" offered practical guidelines for creating more engaging and insightful data visuals. Robert emphasized that effective data visualization goes beyond just using the right tools, such as VividCharts, and requires a structured approach.

The five steps outlined in the session are: identifying the audience, defining the type of visual display, understanding the data context, organizing the visual display, and styling it for maximum impact. Each step is crucial and should be followed sequentially to ensure that the final product is both functional and aesthetically pleasing. The importance of knowing your audience was stressed, as different users have varying needs and levels of understanding.

A key point was the distinction between data visualization and mere data presentation. Effective visualization turns data into information and insights, which can drive better decision-making. Robert also discussed common pitfalls, such as overwhelming users with too much data or starting the design process without a clear purpose. Instead, he recommended focusing on creating a hierarchy in the dashboard, maintaining consistency, and using whitespace effectively to avoid clutter.

Main Topics Covered:

• Five Steps to Data Visual Happiness: A structured approach to creating effective data visualizations.
• Understanding the Audience: Tailoring reports to meet the specific needs of different user personas.‍
• Effective Data Organization: Using hierarchy, layout, and interactivity to enhance the user experience.